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Frito Lay- Crackling Quintillions |
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Setting out with the slogan "It does not matter if happiness is small or big”, the “Crackling Quintillions” campaign of Frito Lay was organized in order to cheer up the people who were depressed of the economical crisis. Shopping checks bearing the amounts between 50 thousand TL and 5 million TL were placed in the Ruffles, Lay's and Doritos packs. The total amount of these checks was 3.5 quintillions. The shopping checks could be used to buy any product in Arçelik, KVK and Mavi Jeans shops and Shell gas stations as well as the grocery stores. And as part of this campaign, 100 people who sent any of the product checks won 1 billion TL each.
The special Doritos Bus was used to promote the “Crackling Quintillions” campaign. The promotion activities started in Taksim – Istanbul with a special “Doritos Dance” which was performed by a dance group and Selin Toktay also attended the activities. The flags prepared for this campaign and the Doritos, Ruffles and Lay's packs having “Crackling Money” inside were distributed to the people by Selin Toktay. Meanwhile, the special Doritos Bus was driven to Taksim by showman Beyaz as the chauffeur. The bust set out from Taksim with the assistance of the dance group having Beyaz as the chauffeur and Selin Toktay as the hostess. The travel between Taksim and Beşiktaş was full of fun, but it became even funnier with the jokes made by Beyaz and the passengers who were picked from the bus stops. The passengers enjoyed themselves with the dances performed by the dance group on the bus and had a chance to get relieved from their daily stresses and travel for free.
The special Doritos bus as well took thousands of passengers to certain routes in Ankara and Izmir.
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