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Cif Clean Up Train |
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The collaboration of greenactive’s professional staff and public institutions made Cif Train a worldwide project. A team of 40 people have lived in the train for 60 days which is a world record. A steam locomotive was renewed and traveled through Anatolia and accomplished its mission.
CIF Clean-up Train stopped off nearly every city and district in Anatolia on the railway with 50 Cif-Men and communicated both ‘Our Goal is a Clean City’ and ‘Let our cities be as clean as our houses’ messages to consumers.
In this 5000 km journey, 5 steam locomotives of TCDD were used. In every city they stopped off, local community welcomed the trains with ceremonies. Cif Men cleaned the important places, squares and statues in all destinations.
IPRA awarded this Project with two awards and this unique project was offered by IPRA as a case study. Afterwards, many projects including train were implemented all over the world but none of them was as effective as Cif Clean Up Train.
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